A leading agency in Public Relations, Social Media and Digital Marketing, OREO ONE DIGITAL also provides a variety of other services that help your brand reach its desired destination.

In. Fb. Tw. Li.


Don't tell; relate instead

Our brains are wired for tales, not for reading white papers.

The audience understands your tale as an immersive experience when you utilise storytelling to convey your message, especially if they are learning from it.

You become more relatable and capable of influencing behaviour when you do it properly.

Three components are necessary for an engaging business story:

  • Relatability. Does the reader identify with you or your story?
  • Tension. Do they share the same issue as the main character?
  • Resolution. How did adversity end?

Nobody is interested in how many offices you have, how much money you make, or how many employees you have. Possibly later on in the sales process. just not right now.

Inform me and I will forget; instruct me and I will remember; involve me and I will learn.